Find the revenue
We audit your list, flows, and deliverability, set revenue targets, and map exactly where growth is blocked and what it’s worth.
the operating model
From audit to automation.
Every step is defined. Every decision is reviewed. This is exactly how the operating model works.
01AuditFind the revenue hiding in your list.
02RebuildFix the flows, the segments, the inbox.
03LaunchShip the program against real targets.
↺Daily loopRead, build, launch, learn. Every day.
Works with your stack. Runs on Klaviyo and the major ESPs. Keep your platform, your data, your list. No migration, no rip-and-replace.
the start · 8 weeks
A defined start. Measurable progress.
The first eight weeks are a defined build with clear targets, not a long contract. After that, continue month to month, or take the playbook and run it in-house.
week 1 · diagnose
weeks 2–6 · build
Fix and ship
Close the biggest email and SMS gaps: rebuild core flows, fix deliverability, set up segmentation, and ship the first revenue campaigns.
weeks 7–8 · launch
Launch & early proof
The full loop goes live and reports against the targets from week one. Early-flow revenue lands now, with a 90-day projection for what compounds after.
// after week 8: month to month, or keep the playbook. No minimum term.
the daily loop
Read. Build. Launch. Learn.
Once you’re live, this runs every day. The system carries the volume. A strategist steers it.
01 · read Reads behavior across your list and rebuilds segments so every send targets the right people.
02 · build Drafts on-brand copy and design per segment, matched to your voice, your offers, and the moment in the journey.
03 · launch Fires flows on behavior and ships campaigns on the calendar, checking deliverability on every send.
04 · learn Scores every send, scales the winners, cuts the weak ones, and feeds the result into tomorrow’s segments.
who does what
AI executes. Humans approve.
The system handles the repetition. People own the judgment.
AI executes
- Segmentation
- Delivery
- Scheduling
- Optimization
Human approves
- Strategy
- Approval
- Priorities
- Brand
accountability
A person owns your account.
who
A retention strategist, a marketer who has run lifecycle programs for years, not a support queue.
how
They set the targets, review the work, and sign off before anything ships. Every send passes a human check.
when
Before launch, and weekly against the numbers. You always know whose name is on your account.
why
They own your brand and your revenue. The engine is fast; the judgment is theirs.
→ deliverability
The inbox is the whole game
Great emails in the spam folder earn nothing. Deliverability is watched on every send, with warmups, list hygiene, and authentication handled so your revenue campaigns actually get seen.
Start your 8-week rebuild.
Clear targets, measurable progress, no annual contract. The audit shows what’s possible before you spend a thing.