Lifecycle flows
Welcome, browse and cart abandon, post-purchase, win-back, and replenishment. Behavior-triggered and always on.
a new operating model
Recover the revenue
you’re leaving behind.
Your next growth channel isn’t more acquisition. It’s the customers you already have. AI operators rebuild, run, and optimize your lifecycle. Experienced retention marketers review every decision before it reaches your customers.
the problem
Your list is the most valuable asset you own. It’s also the most underworked.
You spend hard to acquire customers, then let them go quiet. The revenue is sitting in your list. It needs a team working it every day, not when the calendar allows.
typical untapped revenue we surface: $60k to $450k · no new ad spend
your listby segment
VIPsactive
Repeatactive
One-timeslipping
Dormantuntapped
revenue sitting idle$60k to $450k
capabilities
Everything your team doesn’t have time for.
We work alongside your team, not in place of it. It all runs on your existing platform, Klaviyo and the major ESPs. No switching.
Campaigns & newsletters
Planned, written, designed, and shipped. Calendars, offers, segmentation, and A/B tests so the list buys, not just opens.
Segmentation
The right message to the right customer at the right moment. Segments that stay current instead of going stale.
Deliverability
Deliverability watched on every send. Warmups, list hygiene, and authentication so you stop paying the spam tax.
Email design
Branded, responsive templates built for clicks and for the inbox, coded to render across every major client.
Reporting
Revenue attributed to the work, in plain language, with the next three moves already picked.
how it runs
The four jobs every lifecycle should be doing.
The same loop a strong retention team runs, every day. Most rebuilds launch in weeks, not months.
01 · segment
Read the behavior
The system reads what every customer does and builds the right segments automatically, then keeps them current on every send.
02 · write
Draft to your voice
On-brand copy for every flow and campaign, written to your offers, your tone, and the segment it’s going to.
03 · send
Ship and protect
Flows fire on behavior, campaigns ship on the calendar, and deliverability is checked on every send so you land in the inbox.
04 · learn
Score and compound
Every send scores itself. Winners scale, weak sends get cut, and the next round starts smarter than the last.
the loop
Audit. Rebuild. Launch. Optimize. Repeat.
01Audit
Find where revenue is leaking, and what it’s worth.
02Rebuild
Fix the flows and deliverability. Fast.
03Launch
Ship, quality-gated and expert-reviewed.
04Optimize
Score every send. Then start again.
↻ runs on a loop, every week
the system
What it looks like, running.
Not a dashboard you babysit. Work that ships, deliverability that’s watched, a calendar that fills itself. You see every decision before your customers do.
delivery rate99.4%
complaint rate0.04% · ok
spam-trap hits0
sender reputation high
list growth+2,140 / mo
mon
Win-back · 90d lapsed
tue
SMS · back-in-stock
wed
Campaign · new arrivals
thu
fri
VIP early access
the model
AI where it helps. Humans where it matters.
AI handles execution. Experienced retention marketers review every decision before it reaches your customers. Every automation passes human QA before launch. Nothing goes out without a sign-off.
Segmentation & list logicAI
Copywriting & designAI
Flow build & deploymentAI
Deliverability monitoringAI
Strategy, goals & approvalsHUMAN
Your account & relationshipHUMAN
the results
Measured against the flows they replaced.
Every recommendation is benchmarked against proven lifecycle patterns, not generated from scratch.
$15M+
email revenue generated, 2025
$1.1M
average revenue increase per brand
0
long contracts required
8-week start, then month to month
“We had flows running, but no idea if they were even working. After bringing in Retentionate, we cleaned up the backend and saw a 28% lift in revenue from our flows in the first month. It’s the first time email has felt predictable.”
“Our emails were constantly hitting promo or spam. They fixed our deliverability, rebuilt our flows, and now we’re hitting 45%+ open rates consistently. I didn’t realize how much money we were losing until it stopped.”
one client, start to finish
A $400M brand, four weeks after the rebuild
before
A $400M oral-care brand. Email and SMS already drove about a third of revenue. On paper, the program worked.
the problem
The core flows hadn’t been touched since 2022. A checkout step was bouncing 23% of buyers. Discount codes were broken. Revenue per email was sliding, quarter after quarter.
what changed
An AI-run audit mapped the whole account in days: 79 flows, 593 steps. Then the rebuild shipped 9 flows and 62 templates off a Figma-to-Klaviyo pipeline. Every one was reviewed by a retention marketer and quality-gated before it went live.
the result
First four weeks live, measured against the exact flows they replaced:
+14%revenue per recipient, Welcome
+75%revenue per recipient, Checkout
+134%revenue per recipient, Cart
questions
Answers, before you ask.
What platforms do you support?
We work with Klaviyo and the major ESPs, including Omnisend, Iterable, and Customer.io. No switching, no migration.
Can you work with our internal team?
Yes. We work alongside your team, not in place of it. We help them ship more.
How do you use AI?
AI operators run the execution. Experienced retention marketers review every decision before it reaches your customers.
Do you write in our brand voice?
Yes. Your voice is learned, reviewed, and refined before anything ships.
How fast do we launch?
Most rebuilds launch in weeks, not months.
What’s the commitment?
2-month minimum. No annual contracts. Transparent pricing.
What happens after the first two months?
Continue month to month, or take the playbook in-house. No lock-in.
Find the revenue you’re leaving behind.
Start with a free audit. We map the revenue hiding in your list and show you what we’d run first. 2-month minimum, no annual contract, transparent pricing.